By Tom Bannister

The first-ever #SomerBliss local shopping promotion has a winner: Daddy Jones in Magoun Square.

During the month of June, residents and businesses were encouraged to tweet using the hashtag #SomerBliss when eating or shopping local to promote local retailers after a difficult winter, a promotional collaboration between the City of Somerville, East Somerville Main Streets, Somerville Chamber of Commerce, Somerville Local First, and Union Square Main Streets.

The promotion brought approximately 200 business mentions and uses of the #SomerBliss hashtag on Facebook, Twitter and Instagram, with 65 businesses mentioned or using the hashtag. By earning the most hashtag mentions on social media from residents, the Magoun Square restaurant has won a #SomerBliss banner that heralds their triumph and free memberships with the Chamber of Commerce, East Somerville Main Streets, Somerville Local First, and Union Square Main Streets. To celebrate, an after-hours open house will be held at Daddy Jones on Thursday, Aug. 13 at 7 p.m. Tying for second place in resident mentions were fellow Magoun Square restaurant Olde Magoun’s Saloon and Slumbrew, with locations in Assembly Square and Boynton Yards.

After a snowy winter, the City, Chamber of Commerce, Main Streets organizations and Local First banded together to create the #SomerBliss social media promotion and kick off summer while putting behind a difficult winter shopping season for local retailers.