Breathing new life into Somerville’s squares

On June 11, 2010, in Uncategorized, by The News Staff
 
 

Part 2: Trends

William C. Shelton

(The opinions and views expressed in the commentaries of The Somerville News belong solely to the authors of those commentaries and do not reflect the views or opinions of The Somerville News, its staff or publishers.)

All of the many factors that contribute to a square's vitality depend on the mix and health of its businesses. They bring people into the square, employ its residents, maintain and improve its buildings, provide leaders, and produce the tax revenues that support infrastructure and amenities.



One national trend continues to undermine the health of "main-street" businesses. Most Americans have less time to shop. So they are drawn to malls and big-box centers where they can buy different kinds of products in the same location, comparing different brands and models.

But a number of other trends support main streets' reemergence as commercial centers. Rising fuel costs increasingly keep people closer to home or increase ridership of public transportation.

And suburban retail markets are saturated. So chain stores are beginning to understand that trade district's collective disposable income per acre is at least as important as its disposable income per household. Such anchor stores' customers patronize locally owned enterprises as well. Despite its unfortunate design sense, CVS has now located drug stores in Magoun and Davis Squares.

Immigrant populations are another factor. They are disproportionately entrepreneurial, exhibiting the same initiative that brought them to this country. Brazilian enterprises in Union and Magoun Squares occupy otherwise-vacant storefronts. Latino, Brazilian, and Haitian-owned businesses are revitalizing commerce on Lower Broadway. Many of Union Squares' food purveyors are Asian.

States are adopting smart-growth policies that concentrate infrastructure investments in population centers. Roadway and streetscape improvements are laying a foundation for future growth in Assembly Square and along Somerville Avenue. The advent of the Green Line and the Assembly Square Orange Line station will give surrounding neighborhoods the boost that T stations gave to Davis Square and East Somerville's portion of Broadway.

One factor that kept people away from the latter commercial district was the (false) perception of crime. But national crime rates have steadily declined over the last 15 years, and this fact has entered public perception as well.

Americans are increasingly attracted to neighborhoods like those of Somerville's squares. The University of Michigan's Jonathan Levine finds that one in three homeowners would prefer to live in walkable urban neighborhoods like ours.

A National Association of Homebuilders survey found that 20-to-35 percent want destinations within walking distance, sidewalks, and workplaces closer to home. A remarkable 47 percent of respondents in a Public Policy Institute of California study would "choose to live in a mixed-use neighborhood where you can walk to stores, schools, and services" compared to 50 percent that would choose "a residential-only neighborhood," even if it means one must drive a car to stores, schools, and services. Studies in Atlanta, Seattle, and elsewhere yield the same results.

A neighborhood's commercial district is its "face." It's the basis on which people who are interested in residential, institutional, and light manufacturing uses will judge the neighborhood. Somerville's squares are one factor attracting households with more disposable income.

While these new arrivals provide the buying power to expand squares' range of goods and services, they also erode the relationship networks that constitute Somerville's precious human community. Many people who grew up in the city, and residents who contributed their time in ways that enrich community, have been priced out.

This process is already well advanced. City government must act forcefully and creatively to ensure that a significant portion of Somerville's housing stock remains affordable.

Building new housing units that are net losers for city finances and increase density in already too-dense neighborhoods is not the way to do it. Instead, nonprofit and public housing developers should acquire and make affordable already existing units. An ad hoc commission convened during the last days of the Capuano administration produced a report that still offers many effective tactics for accomplishing and financing this.

Communities throughout the nation have developed commercial district revitalization strategies that take advantage of the trends that I've described. In the next column I'll describe those tactics. And then I'll report on how Somerville's government and community organizations are applying and improving on them.

 

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