Largest touring show in the world would generate up to  $10 million in revenue for local businesses

City of Somerville officials are working with Cavalia, Inc. to bring the northeast U.S. premiere of its $30 million show Odysseo to Assembly Row this summer. The production, which is an equestrian theatrical performance conceived of by one of the founders of Cirque du Soleil, has the potential to bring up to $10 million in revenues for local businesses—hotels, restaurants and more—and would also create local jobs for construction crews and service staff.

Cavalia Inc. is applying for a permit that would allow up to a 12-week run at Assembly Row with a target opening night of August 7 and an initial target run of eight weeks, which could be extended based on ticket sales. The complex spectacle requires a variety of city permits and Somerville officials are assisting show operators to make sure all planning, permits and inspections required to ensure a safe and enjoyable production are thoroughly completed. Assistance comes from Somerville’s Inspectional Services Division, Health Department, Department of Traffic and Parking, Fire Department and Police Department.

“I am excited that a world-class show such as Cavalia’s Odysseo recognizes all that Somerville has to offer and wants to bring their first show in the northeast to the city,” Mayor Joseph A. Curtatone said. “When Cavalia’s original show came to the area, they chose Boston. Now they want to choose Somerville, and we are working with them to ensure that both area businesses and the community will benefit. Not only should local hotels, restaurants and shops see significant new revenues, Cavalia will also be hiring local construction crews as well as service staff for concessions and ticket sales.”

The City of Somerville is also working with Cavalia, Inc. to obtain tickets from non-sold-out performances later in the show’s run so that Somerville senior citizens, children and others who may not have the opportunity to purchase tickets can enjoy the show. Opportunites for youths and other equestrian fans to meet the horses close up, without attending a show, will also be offered.

The three-pole, 125-foot high white big top tent that would rise over the 472,000-square foot IKEA parcel at Assembly Row would cover 2,000 seats facing a 180-foot stage where horses and performers would present what is billed as a “marriage of equestrian arts, stage arts and high-tech theatrical effects.” The critically-acclaimed production is also considered the largest traveling show in the world.

“The immediate financial boost for our local businesses is of course significant, but the impact this kind of exposure can have on over the long-term should not be overlooked,” said Mayor Curtatone. “Cavalia will run cross-promotions with Somerville’s restaurants and bars, and others will find their own way to our businesses before and after shows—and those visitors will remember the fantastic array of options they found here. Cavalia will introduce a whole new array of patrons to our vibrant city.”