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Grossman Marketing has been thinking 'Green' for more than two years now. ~Photo by Bobbie Toner |
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By Ben Johnson
Grossman
Marketing Group, a Somerville based marketing and communications
company, has recently surpassed their goal of producing 200 million
envelopes with environmentally friendly wind-powered energy. As one of
many American companies making the transition into producing "Green"
products and using renewable energy sources for power, Grossman
Marketing is consistently proving that going green can be good for
business.
"It's been incredible," says Steve Grossman, Senior
Vice President of the company "not one prospective client does not want
to discuss going green." With an election season that has made the
environment a hot topic and the general public's growing concern for
the environment, there can be no better time for a company to already
be invested in green solutions.
"We have a two and half year
track record in helping our clients turn green when everyone else in
the industry is just waking up to it." Says Grossman. It is for these
reasons eco-friendly companies like Google and Green Mountain have
sought Grossman Marketing for their services.
Founded in 1910,
Grossman Marketing was once known as The Massachusetts Envelope Company
– a small business specializing in selling envelopes. Founder Maxwell
Grossman, always dreamed of owning his own company and now his dream
has lived on through four generations. With the help of his sons,
grandsons, and now great grandsons, Massachusetts Envelope Company has
evolved into Grossman Marketing, offering integrated consulting
resources and environmentally-sound communication products and
marketing materials to all of their clients.
Always
future-minded, Grossman Marketing began looking into eco-friendly
marketing solutions in 2006. Any sort of manufacturing involves the
combustion of fossil fuels, which creates carbon dioxide and other
hazardous chemicals that can lead to global warming. Concerned about
how many natural resources were used in the creation of their products,
the Grossmans decided to investigate renewable power to differentiate
themselves from other marketing and print industries.
In 2007,
Grossman Marketing began buying renewable energy credits from two
California wind farms. While increasing their overall power bill, the
purchase of renewable energy credit assures Grossman that the majority
of their payment will be reinvested in the production of renewable
energy from the wind farms. With this energy credit, Grossman Marketing
successfully offsets 100% of its own energy consumption, allowing them
to accurately state that all of the envelopes made in their facilities
are produced with renewable energy.
The first 120 million
envelopes Grossman Marketing produced with wind power have saved 33,000
gallons of oil and currently Grossman is well on its way to doubling
those numbers.
Grossman Marketing's green-friendly products
also extend beyond renewable energy. The company offers a wide variety
of promotional products made from recycled materials and envelopes
produced from a biodegradable corn based polymer.
Recently,
Grossman Marketing has received the business of the Presidential Forum
on Renewable Energy – a non-partisan group founded to ensure renewable
energy and conservation were a top agenda for the presidential
candidates this fall. When the Forum opened their offices in New York
City, they hired Grossman Marketing because of their green friendly
marketing products. Grossman Marketing provided the forum with
four-color business cards, letterheads and envelopes all printed with
soy ink on paper stock produced with renewable energy.
In a
country that is becoming increasingly concerned about the effects of
global warming, going green is a decision that is not only good for the
environment but good for business. When asked if there has been any
downside to Grossman Marketing's eco-friendly approaches, Steve
Grossman says, "Absolutely not. We are doing the right thing."
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