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Jacques Fleury is a Haitian-American Poet, Author, Educator and a graduate studies student at Harvard University online. His book Chain Letter to America: The One Thing You Can Do to End Racism, A Collection of Essays, Fiction and Poetry Celebrating Multiculturalism is available at The Harvard Book Store and Amazon.

Branded: Black as Means of Commodity

Modern day black commodity, a derivative market of slavery…
Black body;
Black culture;
Black branding;
Fetish objects of capitalism?!
Devalued laborers as fraught consumers,
Filling the coffers of their oppressors.
In history’s vault…as Cedric Robinson wrote in Black Marxism:
“To be black was to have
No civilization
No culture
No religion
No place
No humanity
Worthy of consideration.”
In the cacophony of this capitalist country, black men were detained in their disparate
But imbricated roles, Like a run of toppled dominoes…casted as commodified bodies,
Disparaged workers and thronging consumers looking to escape their shame,
By wearing labels bearing someone else’s name…today that is their game;
Yet still they use their style and swagger
In protest and in search of a new maneuver, as they watch the usurpation of their culture
Scattered along the margins of the society which excludes them;
Their humanity and masculinity secondary to their race in a capitalist society
Whose primary ideology is the working male body; but black men’s souls become darkest at the
Crossroads of patriarchal privilege and racial repudiation;
That is to say…a real man must work no matter what!
But that work is hard to come by especially when that man is black!
But as commodity they can “be like Mike” like professional athletes like Michael Jordan;
That is if they’re willing to see their remarkable ability commercialized…
Successful blacks used as trope to sedate and tantalize, elevate and emphasize,
The promise of success for those blacks who are marginalized…
But history manifested in our memory has taught us that tropes are in fact
Like the black characters in a horror movie…they are usually the first to get the axe!
Simply put black liberation is our collective investment,
But as capitalist commodity it compels our collective divestment!
Blacks need not succumb to being branded as “worthy”
By capitalist elites who place no “worth” on their humanity.

— Jacques Fleury

Jacques Fleury