This year, the night
will include the following businesses: Black & Blues, Poor Little
Rich Girl, Dave's Fresh Pasta, Artifaktori, Suneri, Magpie, Kickass
Cupcakes, Davis Squared, La Chic Boutique, Sunshine Lucy's, The Boston
Shaker and When Pigs Fly, according to the non-profit organization's
web site.

Several participating retailers provide a better taste of what will occur at the event.

First,
Dave's Fresh Pasta has "participated from the beginning," according to
the owner Dave Jick, which he estimates was four years ago. He
anticipates approximately 400 customers.

Much is in store for
participants. "We will be sampling many items and offering discounts on
all of them. Discounts will be between ten and twenty percent," he said.

"The
benefits are many," said Jick. "Goodwill, getting the word out, and
sales" round out the most valuable parts of the event for the business.

Secondly, David Sakowski, owner of Magpie, expects many customers to check out the store's wares.

The
business has been another staple of the night since "it's been
happening," said Sakowski, who expects approximately 100 area
individuals to take advantage of the store's discounts that evening.

Sakowski
foresees that, "Since all the stores are having sales the same night,
it brings out a lot of shoppers. Plus, it's fun because it's festive to
be open late at night. All the stores give out snacks or beverages,
too," he said.

By the end of event, participants will walk away with a 30 percent discount store-wide.

Black
& Blues rounds out your more in-depth sneak peak of Midnight
Madness. The store can be added to the list of places, which have
participated from the event's inception.

"However, this is my
first year participating, as the owner," said Stephanie Tagg. She
approximates that during the store's extended hours "Our sales are
usually triple that of a normal Thursday."

Each hour or two at
Black & Blues, people will receive a steeper discount, which during
the final hour, will reach 40 percent.

Finally, Tagg believes
that Midnight Madness is, "A great way to draw in new customers." That,
according to her, occurs due to "great discounts to my incredibly
loyal, existing customers. It's also just a fun night that really
connects the Davis Square community and kicks off holiday shopping in
the area."