What the Fluff? A Tribute to Innovation is a multi-day madcap festival took place September 22-26, honoring the invention of Marshmallow Fluff in Union Square. This festival celebrated Somerville’s proud tradition of innovation with live music by Samba Lolo, MonaVeli, DJ Mixtress and The Fluff Freaks. SMC’s Executive Director, Kat Powers was presented with the Mayor Joe Flufftastic Innovation for Impact Award. Saturday’s event had a great turn out with lots of fluffalicious feasts, games, zany happenings, and much more.